Efrat Hameiri
Creative Director | Digital & Performance Marketing Specialist
Brands I've worked with
About Me
Experienced and results-driven creative leader with 16+ years in digital marketing, UX/UI, and brand strategy across diverse industries, including advertising, eCommerce, gaming, fashion, insurance, sports, and affiliate marketing. I specialize in performance-driven design—optimizing A/B tested ad creatives, email campaigns, and landing pages to increase engagement and revenue growth.
I’ve worked with global brands and Fortune 500 clients like AIG, MetLife, Wells Fargo, and Symantec, delivering high-converting marketing assets, data-driven campaigns, and strategic UX/UI solutions. From concept to production, I combine creativity with analytics to craft impactful designs that not only look great but drive measurable results.
Experience
2022-CUREENT
AHOY! INSURANCE
Art Director, Marketing
Managing all creative assets from concept to execution. Overseeing Ahoy!'s product design, designing all creative materials for Sales and Marketing teams including organic social posts, newsletters, on-boarding emails, surveys, brochures, affiliates ads, social ads and more.
2021-CURRENT
FREELANCER
Creative Director
Design a wide range of creative deliverables, such as website, marketing materials, social ads, paid media and more for PixellotYou - a full Ai -Automated sports production and streaming solution for on-demand viewing - you.pixellot.tv
Rebranding designer - Rosie Labs, LLC - a boutique consulting firm focused on driving results for your business. rosielabs.com
Rebranding designer - Rubato Media - an Advertising company, focusing on paid social and search ads for mid-7-figure to mid-8-figure eCommerce brands with a brick and mortar presence. Rubatomedia.com
Design new concepts and seasonal email creatives for Leap Theory - a leading fintech company that delivers innovative solutions to both the financial services industry and its service providers. leaptheory.com
Design and direct landing pages for Sensica.com -an innovative, safe and easy-to-use at-home beauty devices, incorporating proven advanced technologies, developed by leading medical aesthetics experts.
2018-2020
ELIE TAHARI
Art Director
Managed all the eComm digital marketing creative and developed assets for all print and digital platforms e.g. www.elietahari.com, Instagram, Facebook, advertising, social ads, display ads, marketing and other digital projects with an eye to strategically increase visibility on a global scale.
Analyzed creative performance and optimize accordingly.
Led and directed on-set photo shoots by collaborating with models, photographer, stylist, and other members of the production team.
2008-2018
MATOMY MEDIA GROUP
Creative & Production Director
Hired, managed, directed, and supervised a team of designers, webmasters and copywriters.
Produced 200+ vertical specific email creatives monthly for Client Service team.
Led and produced all print assets for Marketing team, including trade show booth display, brochures, one pagers, and business cards. Provides all web assets for company site, landing pages, social banners and ads.
Provided fresh sales pitch and email creatives for Sales team to attract new client acquisition.
Analyzed creative performance and optimize accordingly.
Worked directly with HR on internal promotions, events, and newsletters.
Trained all new employees on creative capabilities, processes, and procedures.
Projects
Ahoy! Insurance
Ahoy! Insurance is a technology-driven boat insurance company built by boaters, for boaters. Combining deep expertise in boating, insurance, and technology, Ahoy! delivers modern coverage and proactive tools that help boaters protect what they love most—the freedom and joy of being out on the water.
Manage and design social platforms
Manage and design Ahoy! Insurance’s digital presence across website and social platforms—overseeing everything from concept and content creation to design, production, and daily scheduling. My work includes developing a marketing calendar, crafting engaging posts, and producing high-quality visuals and content that drive brand awareness and customer engagement. Content spans tips, product updates, industry news, testimonials, tutorials, weather alerts, local announcements, contests, and more.
Presentations
Collaborate directly with Ahoy! Insurance’s CEO and leadership team to translate strategic visions into compelling visual presentations. These range from board and investor decks that spark confidence and excitement, to sales and partnership presentations designed to drive growth and open new opportunities. Each presentation is crafted with a strong narrative, clear messaging, and engaging design to ensure impact and alignment with the company’s brand.
Marketing assets
Oversee the full user experience of Ahoy! Insurance’s communications with both policyholders and agents. This includes designing and producing two monthly newsletters tailored to each audience—sharing news, product updates, promotions, and educational content. Beyond newsletters, I create guides, checklists, and other resources that deliver value, strengthen engagement, and ensure smooth sailing with Ahoy! Insurance.
Marketing materials
Helping PixellotYou with marketing and sales brochures to inform customers and partners about PixellotYou products and services. The PDF files are designed for both web and print use.
Pixellot You
PixellotYou offers a full AI-automated sports production and streaming solution for on-demand viewing, enabling users to capture entire sporting events like a pro with Pixellot Air or even a consumer-grade wide-angle action camera. I am responsible for managing and executing all paid advertising campaigns across social platforms—driving awareness, engagement, and conversions through targeted, performance-focused campaigns.
Editable document design
Designing editable documents that seamlessly marry professional aesthetics with user-friendly functionality. By crafting customizable templates for marketing and sales collateral, I've enabled the teams to effortlessly update content while preserving the visually aesthetic design.
Elie Tahari
Elie Tahari is a global fashion brand that has been a ready-to-wear and professional staple in womenswear for over 45 years
Services provided:
#User Experience #Paid Social Ads #Google Display Network #Photoshoot Production #Website optimization #Email Marketing #Brochures #Google Display Network #One-Pagers #Landing Pages #Newsletters
Comprehensive online marketing strategy
Management of the company's marketing calendar to track all marketing content initiatives (e.g. New Arrivals, New Markdowns, Flash Sales, and more), using: email marketing, social media posts, banners and ad campaigns, to drive website traffic and conversions.
Photoshoot producer and director
Producing imagery for Elie Tahari's brand including location scouting, model-casting, recruiting stylists, makeup artists, and photographers.
Designing visually compelling print assets (such as: lookbooks, line sheets, and other sales collateral) for Elie Tahari's marketing and sales teams.
From concept to execution, working closely with the teams to ensure brand alignment to effectively showcase the new collections.
Email Marketing Expertise
(Mish-Mash)
One of my expertise is designing winning email creatives that yield results.
Working closely with copywriters, to optimize email campaigns through A/B testing.
A successful email campaign begins with a captivating subject line that captures the recipient's attention.
By testing various concepts, it's possible to uncover how minor differences can significantly impact performance.
Logos
From concept to execution, I design logos that align with a brand's vision, enhancing recognition across diverse industries.
Photography
I enjoy exploring urban areas and nature through photography, capturing moments as they come.
